Free Course · Level 1 · Difficulty 2–3
Make the metrics true before you spend a rupee.
Module
Most people teaching this get the math wrong. We start here.
5 lessons ↓
The Metrics That Actually Matter
You buy attention, not impressions — and attention has a price you can measure.
You don't win on bid. You win on total value to the platform.
The Metrics That Actually Matter
The four headline numbers each hide something. Know what each one omits.
Four headline numbers — each true, each with a blind spot.
The Metrics That Actually Matter
If the next sale is profitable after everything variable, you scale. If not, you don't.
Drag it. Everything above 2.9× is profit — below it, tuition.
The Metrics That Actually Matter
Your dashboard and your bank account disagree — and the bank is right.
Add up what each platform claims and you over-count reality by 52%.
The Metrics That Actually Matter
Your target ROAS is not a vibe — it falls out of your margin.
Drag it. Everything above 2.9× is profit — below it, tuition.
Module
The structure that makes everything afterwards legible.
5 lessons ↓
Account Anatomy
Each layer answers a different question: objective, audience, message.
One campaign, one ad set per angle, N ads inside. Hover the angles.
Account Anatomy
A naming grammar turns chaos into something you can query and automate.
Consistent names → reports that build themselves.
Account Anatomy
Get tracking parameters right at the source and analytics stops lying to you.
Consistent names → reports that build themselves.
Account Anatomy
Ten checks before a single rupee moves — zero tolerance for a broken link.
Ten checks before a single rupee moves. Zero tolerance.
Account Anatomy
Most reports are read for comfort. Read yours for the decision it forces.
Four headline numbers — each true, each with a blind spot.
Module
From idea to a live, properly-built test.
5 lessons ↓
Your First Real Campaign
Your first test should be your best guess, not your safest one.
Test concept → angle → execution. One winner graduates; the rest fund learning.
Your First Real Campaign
In the AI-delivery era, the algorithm targets better than you do — mostly.
Hover — where they overlap, your CPMs inflate.
Your First Real Campaign
Campaign-level budget for scale, ad-set-level for control. Know which you need.
Budget at campaign level — the algorithm allocates. Best for scaling.
Your First Real Campaign
Build it paused, check it cold, then turn it on. Always.
Ten checks before a single rupee moves. Zero tolerance.
Your First Real Campaign
The learning phase is sacred — what you touch, you reset.
Scale in steps the algorithm can absorb — not by doubling overnight.